AshleyAnderson

I was creative director for the rebrand of Sports & Entertainment Travel. This year, SET’s organization and tour offerings evolved, and we needed that evolution to be reflected in how we showed up visually. This rebrand is how we did it.

My roleBrand and creative director. Logo iterations, final color palette decisions, all of the social strategy, and web wireframe ideation and approval.

Before

After

Social strategy and launch campaign

What social had to do

• Build brand awareness: who SET is and what we do.
• Create platform engagement that reaches new audiences and builds stronger relationships.
• Drive audiences to the website to extend brand understanding and generate sales.

How we did it

• Three reasons to post: internal SET news, program promotion, and industry thought leadership.
• Every post has to be different: buzzworthy, informational, or hot off the press, with a sense of urgency.
• Track engagement, shares, and conversion.

Early results

+76%Instagram views in September, the launch month, up from 2.4K to 4.3K

+115%growth in views from non-followers, reaching beyond SET’s existing audience

+35%website engagement events in September (13K), with launch day, Sept 3, the month’s first traffic peak

Source: Instagram Insights (September vs. August) and Google Analytics.

The two biggest sales pieces I worked on this year: the 2028 Signature Collection, which presents SET’s full lineup of premium tours, and Golf by Private Air, a dedicated catalog for a five-country private-jet golf journey. My role on each is noted below.

2 catalogs · 46 pages · Print + digital flipbook

2028 Signature Collection

22 pages · Nine journeys, from the Premier League and the Kentucky Derby to Sardinia’s Blue Zone

My roleSole creator. I wrote the copy, sourced the images, and designed the layouts, start to finish.

Golf by Private Air

24 pages · A 12-day, five-country private-jet golf journey

My roleFirst-draft design, creative direction, and copywriting, then refinement with the wider team.

SET plans premium group trips for college sports fans. Our events team wanted a new, memorable souvenir for those trips, and I came up with playing cards, then designed them.

My roleConcept and design. I came up with the idea and developed the card designs.

Sports & Entertainment Travel · Fan travel trips · Print

Two Instagram giveaways timed to the college football season, built to get more fans to visit and follow SET’s profile. Both were boosted as paid posts, and I came up with each one from start to finish.

My roleConcept, start to finish.

Instagram · Giveaways · Boosted posts

Source: Meta Business Suite post and ad insights, Aug–Dec 2025. Both posts were boosted. Follows are those counted on each post; cost per result is based on ad spend.

The Kickoff giveaway earned its follows at a lower cost. Bowl Season sent more people to the link: 668 clicks against 437.

Kickoff to College Football

Aug 20, 2025 · Cornhole sets for five schools

Views

14.4K

Profile visits

558 · $0.32 each

New follows

295 · about $0.61 each

Link clicks

437 (3.25% CTR)

Comments

201

Bowl Season

Nov 25, 2025 · TurtleBox speakers

Views

13.1K

Profile visits

623 · $0.42 each

New follows

234 · about $1.11 each

Link clicks

668 (5.11% CTR)

Comments

111

BRenewd makes orally dissolvable CBD strips, founded to be a "reset" to your day, anytime and anywhere. I built the brand’s social presence to feel like that reset: calm, simple, and easy to share.

My roleSocial strategy, design, and creative direction. For the video projects I came up with the ideas, sourced every prop and directed each shoot.

Social feed · Reels · Wellness

BRenewdCBD strips. A reset to your day, anytime and anywhere.

• EducationOur favorite CBD benefits.
• RoutineWellness reminders to build the day around.
• AffirmationSimple, bold, easy to share.
• ProductThe pouches as pattern, on brand color.
• RelatableLight, shareable moments that meet the audience where they are.

Reels

Three short videos I concepted and directed, each showing the strips as a small part of a real moment: packing for a trip, a slow morning, a quick workout.

BRenewd

BRenewd

BRenewd

Official is a relationship app built for couples, with features like a Daily Question, Love Buttons, shared moods, and date planning. It was acquired by Bumble in 2023. During my remote internship in 2022-2023, I helped keep couples coming back to the app and talking about it.

My roleI wrote and scheduled the app’s daily push notifications, designed social graphics, helped ideate the reels, and posted consistently across Instagram and TikTok.

Mobile app · Push notifications · Instagram & TikTok

Source: CleverTap push report, Oct 29–Nov 5, 2022. Click rate is users who tapped divided by users sent. Figures cover the 19 campaigns I created.

Every notification pointed to one feature, so a quick, friendly nudge became a habit: answer the Daily Question, send a Love Button, set your mood, plan a date. Together they drew about 70,900 taps in the week, and the Daily Question was the standout.

nowChef it up 🧑‍🍳Click on the Notes feature and share a recipe to make with your partner 🥂

nowDoes somebody need a hug? 🤗🧸Tap on Love Buttons and send one to your partner!

nowPumpkin Picking 🎃 or Baking Pie 🥧?Pick one & Plan a Date on Official! 🤭

now🗣 IT’S TIME!Answer your Daily Question 😎

nowJust curious… 🧐How are you doing today? Set your Mood & let your partner know 🫶

OfficialThe best app to build healthy relationships.

• BrandThe skyline and tagline that introduce the app.
• AffirmationWarm, simple notes couples can send each other.
• Campaign“Get Official,” the call to action in marquee lights.
• InspirationDate ideas and places to go together.
• PlayfulLight, relatable moments to share.

Short-form video

I helped ideate the reels and kept a steady posting rhythm across Instagram and TikTok, mixing feature walkthroughs, relatable couple moments, and a story that explains one feature at a time.

Official

Official

Official

SHARE Social Concepts is an Atlanta social media and branding agency serving real estate, lifestyle, and luxury clients. During my internship there in 2023, I designed logos and identities, including the SHARE logo itself, which the company still uses today, the company brochure, and monthly social calendars for its real estate clients.

My roleLogo and identity design (the SHARE Social Concepts logo, client logo suites, and iteration rounds), the company brochure booklet, and monthly social strategy and design for real estate clients.

Atlanta · 2023 · Logos · Brochure · Social

The agency’s own logo. It is still in use today.

Four of the directions I explored for interior designer Rachel Delaney, from monograms to botanical illustration.

Client social calendars

For real estate clients I strategized and designed the social calendar every month, building a steady mix of posts that sell, inform, and celebrate.

Brochure and client welcome

A brochure booklet that introduces the agency, its services, and its clients, and a welcome email that opens every new client relationship.

The Aurantiaco is Clemson’s undergraduate humanities and social sciences journal. I created its logo and brand identity, designed the layout of the inaugural edition and the two that followed, and made the social graphics that call for submissions.

My roleLogo, identity, and social graphics. Layout design for all three editions.

2022-2024 · Three editions · Print + digital

Wordmark

Mark

Bloom & Blossom is a new floral shop that needed a brand identity, a look and feel, and a launch worth celebrating. I created the brand, then came up with Peonies & Prosecco, a grand opening event, and built the social content to market it.

My roleConcept, brand identity, and social. Logo, color palette, mood board, social graphics, the Peonies & Prosecco event idea, and the launch reel and story.

Mock project · Identity · Launch campaign

The launch

Bloom & BlossomFind the perfect bouquet for your special day.

• The eventPeonies & Prosecco: sip prosecco, browse the bouquets, and enter a booking giveaway at the grand opening.
• The lookSoft blue, white, and blush, with floral line work.
• The productBouquets shown the way a bride would see them.
• Reel and storyA short reel introduces the shop, and a story invites people to the grand opening.

Reel and story

Bloom & Blossom

Bloom & Blossom

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